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Color Design Product List

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Design event "Design Shanghai 2023"

Design event "Design Shanghai 2023"

Highlighting design trends from China that have evolved independently!

The theme of "Design Shanghai 2023" is "Sustainable Design Next: 'Recreation' - Design for Wellbeing." Exhibitions were held in three halls: "Furniture & Lighting," "Kitchen & Bath & New Materials & Applications," and "Lifestyle & Accessories." Since 2008, our company has been publishing the "Asia Color Trend Book," promoting Asian trends, and we have given two lectures at the "Design Shanghai" forum, continuing to monitor developments since then. 【Overview of Design Shanghai 2023】 ■ The venue has moved to the Shanghai World Expo Convention Center, with a 50% increase in scale. ■ Concept car exhibition by main sponsor AUDI. *For more details, please feel free to contact us.

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Creating Anticipation Using Color Psychology for Entertainment

Creating Anticipation Using Color Psychology for Entertainment

Maximize the appeal of entertainment works based on color psychology!

In the entertainment industry, it is important to enhance the audience's expectations and spark interest in the work. Particularly in movies, games, and events, understanding the impact of color on emotions and utilizing it effectively is essential. Color is a powerful tool for expressing the worldview of a story, stirring the audience's emotions, and deepening immersion in the work. Our 【Color Strategy】, which utilizes colors in line with color psychology, provides knowledge about colors and the concept of psychological organization, helping to maximize the appeal of entertainment works. 【Application Scenes】 - Movie posters and trailers - Character design and backgrounds in games - Venue decoration and promotion for events 【Effects of Implementation】 - Effectively express the worldview of the work - Stir the audience's emotions and attract interest - Enhance immersion in the work

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Creating Immersion Using Color Psychology for the Gaming Industry

Creating Immersion Using Color Psychology for the Gaming Industry

Using colors based on color psychology to maximally express the game's worldview.

In the gaming industry, enhancing player immersion is a crucial factor that influences the success of a game. Particularly as graphic representation evolves, color has become a powerful tool for expressing the game's world and stirring players' emotions. Mistakes in color design can undermine immersion and diminish the gaming experience. Our 【Color Strategy】 utilizes colors aligned with color psychology, combining knowledge of color and color psychology to provide solutions that maximize the game's world. 【Application Scenes】 - Environmental representation within the game (landscapes, objects, etc.) - Character design - UI/UX design 【Effects of Implementation】 - Effectively stimulate players' emotions and enhance immersion - Strengthen the game's world and provide memorable experiences - Improve brand image and maximize the game's appeal

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Luxury expression based on color psychology for automobiles.

Luxury expression based on color psychology for automobiles.

Maximize the luxury feel of automobiles with color strategy.

In the automotive industry, creating a sense of luxury is crucial for stimulating customer purchasing desire and enhancing brand image. In both interior and exterior design, the choice of color significantly influences the product's impression. It requires not just selecting colors, but a strategic approach based on color psychology. Our "Color Strategy" understands the psychological effects of colors and proposes designs that resonate with the target audience. [Usage Scenarios] - Interior design of automobiles - Exterior coloring - Building brand image [Effects of Implementation] - Imparts a sense of luxury and sophistication - Increases customer purchasing desire - Enhances brand loyalty Our Strengths We are the production section of DIC Corporation, the top share in printing inks. Since the company's establishment in 2000, we have provided "Color Design" services centered on color, assisting various industries with consulting, marketing, design, and promotion. As a design company strong in color, we contribute to solving our clients' challenges.

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Food-Related Appetite Enhancement Strategies Utilizing Color Psychology

Food-Related Appetite Enhancement Strategies Utilizing Color Psychology

Based on color psychology, we support the increase of sales in restaurants.

In the food and beverage industry, stimulating customers' appetite and improving visit frequency and average spending per customer are important challenges. In particular, the use of colors in menus and interior design has a significant impact on customers' psychology and influences their dining experience. By understanding color psychology and strategically placing colors, we can enhance customers' willingness to purchase and contribute to increased sales. 【Application Scenarios】 - Menu design - Store interior - Food presentation 【Effects of Implementation】 - Appetite-stimulating menu design - Creation of a comfortable space - Improvement in customer satisfaction

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Creating Excitement Using Color Psychology for the Travel Industry

Creating Excitement Using Color Psychology for the Travel Industry

Maximizing the emotions of travel through the power of color. Designing memorable experiences.

In the travel industry, it is important to provide experiences that resonate with customers. In particular, enhancing the excitement during travel significantly impacts customer satisfaction and repeat rates. Strategies based on color psychology effectively stimulate travelers' emotions through visual appeal, creating unforgettable travel memories. Our color strategy suggests optimal color combinations tailored to the theme and purpose of the trip, creating experiences that exceed customer expectations. 【Application Scenarios】 - Design of travel brochures - Design of websites - Interior design of accommodations - Decoration of event venues - Packaging design for travel products 【Effects of Implementation】 - Strengthening emotional connections with customers - Enhancing brand image - Increasing sales and customer loyalty - Differentiation from competitors - Promoting information dissemination on social media

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